There are 656.88 million search engine users in China as of June 2018, 637.4 million among which were using search engine via mobile devices. China's search engine market is expected to reach US$20 billion in 2018. And, search advertising market is expected to reach US$14 billion in 2018.
China's search advertising market totaled 85.23 billion yuan (US$12.33 bn) in 2017, a 16.5% increase year-on-year.
There are 656.88 million search engine users in China as of June 2018, 637.4 million among which were using search engine via mobile devices, according to CNNIC.
Search engine market generated 112.41 billion yuan (US$16.26 bn) in revenue with a high rise of 29.4% in 2017, greatly promoted by news feed.
Monthly unique devices of mobile search engine exceeded 450 million (US$65.09 bn) as of December 2017, increased by 20.7% from the beginning of this year.
Mobile search apps saw high growth in both monthly effective usage minutes and monthly usage counts o...
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