Yitiao, a video-focused content producer and e-commerce start-up, opened its first three brick-and-mortar stores in Shanghai on September 22, 2018.
Yitiao has been one of the top WeChat Official Accounts by total followers that produces original videos after four years’ operation. It also established its own e-commerce platform aiming at China’s new middle class based on rich original content and the theme of appreciating the finer things in life. Below are what Yitiao has achieved so far.
It has 35 million online users
The revenue of its e-commerce platform totaled 600 million yuan in 2017; it's estimated to reach 2 billion yuan by the end of 2018
Per customer transactions of e-commerce exceeded 500 yuan
Its annual repeat purchase rate was over 50%, and over half of the orders were placed from its mobile app.
It also derived over 100 million yuan in advertising revenues.
A simple store sells affordable good-quality life
The three new stores debut...
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