China’s domestic tourism received a total of 726 million person-trips, an increase of 9.43% year-on-year during the National Day Holiday 2018 (hereinafter referred to as Golden Week). That brought about 599.08 billion yuan (US$86.5 bn) in revenue, up by 9.04% over the previous year, according to the Ministry of Culture and Tourism.
Shandong topped the ranking with a tourism revenue of 53.55 billion yuan. Shaanxi was mostly visited with 70.02 million person-trips. 11 provinces saw total tourism revenues exceeding 30 billion yuan, namely, Shandong, Henan, Hubei, Guangdong, Shaanxi, Hunan, Shanxi, Jiangxi, Anhui, Guizhou, and Hebei.
The occupancy rate of Daishow in Xishuangbanna, Yuanna reached as high as 100% from October 2 to October 5. Over 40% of tourists went to the museum, art gallery, library, and science and technology museum. The historic attractions were popular, such as Summer Palace, Forbidden City, Mausoleum of the First Qin Emperor. Beijing, Ningbo, Wuxi, Xi’an, Hangzhou, and Nanjing are hot destinations.
A total of 981 state-level scenic spots lowered ticket prices before October 1 as required by the Ministry of Culture and Tourism. For example, 121 scenic spots in Yuanna, 6 5A-class scenic places of interest in Anhui, and all major scenic spots in Ningxia reduced the ticket prices at around 30%, 10%, and 20% to attract more visitors, respectively. That to some extent help boost golden week tourism.