The 1.6 million Taobao content creators want to tell you a different story about the 15-year-old Taobao from their perspective. To begin with, they have generated over 3 billion yuan income for the past 12 months. Meanwhile, the live streaming users doubled in the past year with total transactions growth at 350%.
Moreover, there are 1.9 billion short videos views on Taobao every day. Every 42 out of 100 products that users browsed on Taobao are presented in the form of short video.
Content, community, and technology are three driving forces for Taobao's development. Especially, the content strategy proposed by CEO Zhang Yong in 2004 takes priority.
The Double 11 in 2016 totally overthrew traditional recognization.
For example, 8 out of the top 10 women clothing brands by transactions are internet celebrity brands. Among them, 3 stores, Zhangdayi, ANNA IT IS AMAZING, and Chinstudio combined generated over 1 billion yuan single day sales.
With live streaming being in f...
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