Summer was the peak season for body-building with 104.24 million active users using sports & fitness mobile apps in China. On average, a user used sports & fitness apps 3.05 times a day and spent 20.17 minutes on it in June 2018. Body-building was more appealing to users from top-tier cities and those with mid-level to high purchasing power.
Morning (6:00 - 9:00) and evening (17:00 - 21:00) are two peak hours of body-building in China. On average, users spent 20.17 minutes on sports & fitness apps in June 2018, an increase of 30.8% year-on-year. In addition, they used sports & fitness apps 3.05 times a day, a 20.08% increase from the previous year.
The sports & fitness app users on average installed 1.17 apps in June 2018, a 1.68% decline year-on-year. 86.66% of users tend to install only one sports & fitness app.
Beijing, Shanghai, and Chengdu were the top three cities by the number of sports & fitness app users. Keep, Yuedongqu...
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