Over 20% of Chinese bought through Haitao (buying overseas) once a week in H1 2018, increased by 8.5% from last year.
Over 40% of Chinese buying through Haitao in order to try popular overseas products. Highly cost-effective and wide varieties were also the main driving forces.
41.1% of Haitao buyers tended to buy products originated in Japan.
In terms of brand loyalty, 56.9% of Haitao buyers stuck to their frequently bought brands while 37.7% prefer trying new brands.
64.4% of Haitao buyers participated in 618 promotion this year.
During the 618 promotion, NetEase Kaola, Tmall Global, and JD Worldwide were the top three most popular cross-border e-commerce platforms.
With the reduced import tax on products from some countries and increasing consumption powers, Chinese online shoppers care not only about the product pricing but also the quality, security, and popularity of products. Hence, high-quality products with good word-of-mouth are m...
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