China's input method market saw 690 million users in June 2018, a 13.1% increase from the same period last year. Sogou Input Method (Sogou Pinyin) remained on top, followed by iFlytek and Baidu Input Method.
In terms of the average monthly active users (MAU) in the last twelve months ended June 2018, Sogou Input took the lead with 455.51 million MAU. iFlytek Input and Baidu Input were the distant second and third with MAUs of 111.48 million and 103.53 million, respectively.
Sogou Input accounted for 70% of the input method market. In other words, every 7 out of 10 users who installed input method apps are using Sogou Input.
Take a look at the demography of input method users, 56% of them were male and 85.3% of them were younger than 35 years old. 29.1% of them at least received an undergraduate education while 53.6% of them earned less than 5,000 yuan per month. 43.6% of input method users were students....
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time