The short-term rental has been gradually gaining popularity in China since 2010. There are 80 million short-term rental users in 2017, a high jump of 103%, which is expected to reach 147 million by the end of 2018. It is estimated to slow its pace with the growing user base.
Currently, the short-term rental platforms still have great potentials to fight for space as no particular emerged yet.
Over 60% of respondents got to know about the short-term rental platforms via an online community, such as WeChat, Weibo, Zhihu, and Tieba, etc. and search engines.
72.4% of respondents booked short-term rentals for vacation, 49% for a business trip, and 33.1% to pay a visit to relatives and friends.
Seeing from the user profile of some short-term rentals, young female users are the majority. For example, among the 770,900 Airbnb active users and 837,400 Xiaozhu.com active users, over 70% of them are female and over 55% of them just 24 years old or even younger.
...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time