On July 11th, China Tourism Research Institute released the survey results on the satisfaction of Chinese tourists in Q2 2013.
The results show that index on the satisfaction of Chinese tourists is 74.49, which indicates downward trend this year. Tourists are generally unsatisfied with travel service. Inbound tourists’ satisfaction keeps dropping, and complaint rate goes up, especially in northwestern region.
Index on the satisfaction of Chinese tourists in Q2 2013 is 74.49; year-on-year growth dropped by 5.43 and QoQ down by 3.12. Tourists questionnaire survey satisfaction degree is 73.3, which has a year-on-year increase drop by 10.06 and QoQ drop by 4.75. However, online survey and tourism quality supervision satisfaction go up a little.
Domestic and inbound tourists satisfaction have both drop, while outbound tourists satisfaction degree climbs up. Domestic tourists satisfaction degree is 73.15, year-on-year increase down by 9.21 and QoQ down by 4.6. Besides, tourist groups have no advantage and even a bigger drop. Inbound tourists satisfaction is 75.94, year-on-year increase drops by 16.45 and QoQ drops by 4.78, which is much greater than domestic tourists.
Online survey shows satisfaction grows steadily to 82.5, with a year-on-year increase of 1.64 and QoQ increase of 0.2.
Tourism quality supervision satisfaction is 66.4, with a year-on-year increase of 7.49 and QoQ increase of 0.58. In Q2, complaint service satisfaction is showed above, while the complaint rate is still growing compared to Q1.
In this quarter, outbound tourists satisfaction degree is relatively high and stable.
