More than half of newborn babies in China in 2017 are second child of their families, according to National Bureau of Statistics of China. After China changed its policy to encourage couples to have two children, the country has entered its "two-baby era". The second babies accounted for 51.2% of all newborn babies in 2017, 11 percentage points higher than that of 2016. The number of new "second babies" also jumped to 8.83 million in 2017, increased by 1.62 million from a year ago.
Partly thanks to the increase of second babies, the sales of parenting products are enjoying a healthy growth. According to Kantar Worldpanel China, the total sales growth of fast-moving consumer goods is 4.3% - that was outpaced by parenting goods, which grew by 9%. The contributing factors of the growth include the increase of babies (+4.4%), higher average price (+2.2%), and growth of the number of items in each basket (+2.1%).
Kantar Worldpanel data also showed that nearly 70% of parenting ...
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