Overall, male users accounted for 55% of the smartphone market while male users took 45% shares. Male users liked Huawei best while Apple was the apple of female's eyes. Much more male users preferred Xiaomi and Samsung compared with Female users' OPPO and Vivo.
Huawei expanded its market in first-tier and new first-tier cities with shares of 22% and 20% respectively. Overall, the bulk of Android users are located in tier-2 cities and below.
The majority of Apple users were female (54.3%), unmarried (63.1%), and under 24 years old (52.4%).
The majority of Huawei users were male (61.8%), married (72.6%), and primarily in 25 to 44 age group (73.3%).
The majority of vivo users were female (54.4%), married (51.5%), and primarily in 18 to 34 age group (77.7%), and with junior college or below degrees (72.8%).
The majority of OPPO users were female (57.1%), married (52.8%), primarily in 18 to 34 age group (71.9%), and with junior college or below degrees (72.9%...
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