The emerging e-commerce has a great impact on the traditional retail industry, which has slowed down its developing pace and started to arrange offline sales since 2017. Seamless integration of online and offline shopping has become a trend, more and more retailers think consumer experience and efficiency important. However, they need to know more about consumers in order to let consumers remember them.
When it comes to the factors affecting Chinese consumers go for offline shopping, besides close to home and convenient transportation, reasonable price, various product categories, reliable products quality, fresh products, and promotions are also important considerations.
Membership system help to know more about consumers
Supplementary purchase, periodical purchase, and walk around are the three main purposes for residences or people work nearby to go for offline shopping. Most of them choose to walk to the stores.
Generally, most consumers would crazy for a direct...
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