Koubei is one of Alibaba’s platforms that specializes in providing local services, an area where new retail is an emerging force. New retail is Alibaba’s concept of seamless digital integration of online and offline commerce.
By its upgraded pre-ordering system, smart POS technology, and data-driven operations, Koubei sets to help one million businesses complete smart restaurant transformations.
Wedome, bakery chain
In June 2018, the bakery chain Wedome collaborated with Koubei to launch the first unmanned smart bakery. With Koubei as the entry point for traffic, consumers can pre-order on the app, and pick-up in store.
In order to improve the consumer experience and eliminate waiting time, Wedome added an image capture cash register technology. Consumers can simply place their preferred bread in front of the register, which will then automatically recognize the items.
In addition, Wedome’s smart shore has incorporated 24-hour unmanned retail services. Consumers can shop for products at any hour, increasing the business time and output.
Wu Fang Zhai
Wu Fang Zhai, founded in 1921, is famous for traditional Chinese food, such as rice dumplings.
The nearly century-old restaurant has undergone a digital transformation with the help of Koubei. Customers can simply scan the QR code from their table to order through the Koubei app. The app will notify them when their order is ready which they pick up from the assigned locker.
Moreover, customers can play an AR game to earn discounts on their meal. They can also use the app to place a takeout order.
After such digital transformation, the revenues, repurchase rate, and per customer transaction of Wu Fang Zhai’s have grown by 40%, 47.5%, and 14.5% respectively.
Furthermore, there is a 24-hour unmanned retail container next to the dine-in area. Consumers can open the container by scanning a code using Alipay at any hour, pick what they want, and leave. The bill will be automatically settled through Alipay.
Other smart technology includes a big screen calling system, augmented reality, and interactive screens. These are all self-service tools that consumers can have hands-on experience with in Koubei’s smart restaurants.
This is an excerpt from CIW eBook: How Alibaba Drives the Transformation of Smart Restaurants