According to iiMedia Research, China’s mobile users were 450 million by the end of 2012, and mobile users from tier 3 and tier 4 cities reached 163 million. With the popularity of smartphones and mobile applications, mobile has become the major way of accessing Internet among users in three and four tier cities.
Younger generation tend to own mobile phones, and 40.3% of mobile users in tier 3 and tier 4 cities are between 18 to 24 years old.
Mobile users in tier 3 and tier 4 cities tend to be low educated, 85.8% of which don’t attend universities or colleges.
34.6% mobile users’ salary are below 1500 CNY.
According to iiMedia, smartphones are not so common among tier 3 and tier 4 cities users. This is a huge opportunity for mobile manufacturers, and they should focus on people between the age of 35 and 44, who have the most purchasing power.
41.4% use mobile phone to read online news and 38.2% to search. Besides, we should notice that 23.6% use mobile phone to download games and other applications.
Over 80% have used SNS and 43.1% of which have used Wechat.
