Total revenues of China's online travel market reached 738.41 billion yuan (US$107.99 bn) in 2017, up by 25.1% over 2016. The high growth has started to slow down since 2014 and is estimated to be 12.2% by the end of 2020. On the other hand, the penetration rate of online travel is 13.3%, increased by 1.3 percentage points from 2016. Check out the structure of China online travel market and unique users growth including online vacation segment and leading platforms market shares.
The high growth has started to slow down since 2014 and is estimated to be 12.2% by the end of 2020. On the other hand, the penetration rate of online travel is 13.3%, increased by 1.3 percentage points from 2016.
Online vacation kept expanding market shares by transactions over these years and reached 17.9% in 2017. The market share of air ticket was further shrunk in 2017 but still controlled 57.5% of the market.
Despite its rather volatile growth during 2017, the monthly unique users of...
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