Moblie live streaming is flourishing in several verticals in China, especially for the entertainment live streaming with over 60% penetration rate.
The entertainment live streaming obtained nearly 89 million active users, up by 8.4% over the last quarter in March 2018.
On average, each user opened up 5 times their entertainment live streaming apps and spent 43.8 minutes on it.
Besides male users, those who are from tier-1 cities or have mid-level to high-end purchasing power on products are also the core user group of entertainment live streaming.
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