The growth rate of the fast-moving consumer goods (FMCG) in China accelerated during Q2 2018, with annual value growth hitting 4.7%, higher than 2.3% recorded in Q1 and also higher than 4.3% for the whole year of 2017.
In the 12 weeks ending June 15, growth for modern trade channels (including hypermarkets, supermarkets, and convenience stores) was flat. Supermarket channel was performing the best among this cluster by growing by 2.7% in these 12 weeks. Hypermarkets continued to lose shoppers, with its penetration declining by 1.3 percentage points in this quarter.
E-commerce remains a key engine for growth in the FMCG market, growing by 36% and now represents 10.1% of total FMCG sales. Of all the regions, the West region outgrew all others by expanding at a value growth rate of 6.8%.
Kantar Worldpanel China continuously measures household purchases over 100 product categories including cosmetics, food and beverages and the toiletry/household sector through its 40,000 samp...
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