Apple loses No.1 position in NPS ranking in China, replaced by Vivo. The decline of iPhone's NPS was mostly because many users were still using its various older models – apparently, Apple had failed in encouraging them to upgrade to its latest models.
iPhone X continued to be the top-selling device, making up 5.3% of all handsets sold in urban China market, according to the Q2 data from Kantar Worldpanel ComTech. iPhone X has now been the best-selling model in China every month since its release in November 2017.
But not all news is good for Apple in this quarter. Rather, its crisis is looming on the horizon. In this quarter, Apple has lost its long-held crown in Net Promoter Score ranking – it was replaced by Vivo.
Kantar Worldpanel's research into accumulative data showed that NPS for smartphone brands in China would decline in line with the period of its usage.
For example, in 2017, we could see NPS among new users (usage between 0 – 12 months) are high across a...
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