The number of WeChat Mini-Programs is estimated to reach 3 million by the end of 2018. It is also expected to reach 400 million daily active users and improve its 1-day retention rate to 31% (which is currently 25.5%; 7-Day retention rate is 13.5% in June).
More and more entry scenarios will be made available by WeChat team for Mini-Programs. There are currently 64.
WeChat has obtained 1.04 billion monthly active users in Q1 2018 and 902 million daily active users in September 2017. There is no exaggeration that as long as you use mobile internet, you would use WeChat.
As WeChat Mini-Programs Mini-Games like “Jump” (Tiaoyitiao) goes viral among WeChat users from January 2018, the daily active users of WeChat Mini-Programs soared to 270 million. It rose to the peak of 280 million during the Spring Festival in February.
However, since WeChat started to limit malicious sharing of WeChat Mini-Programs Mini-Games, the daily active users are obviously declined. While it is useful for WeChat Mini-Programs Mini-Games to further develop a healthy ecosystem.
Top Mini-Programs Categories on WeChat
Social interaction, gaming, and education Mini-Programs are the top three Mini-Programs that users would like to share with friends in June 2018.
As regards the percentage of referral traffic by sharing WeChat Mini-Programs, tools Mini-Programs bring the highest referral traffic, except for that, gaming, social interaction, and news & information Mini-Programs also have good performance.
Tools, news & information, and lifestyle services Mini-Programs drive the most new users.
Entry Scenarios of WeChat Mini-Programs
WeChat has opened 64 scenarios of entries to WeChat Mini-Programs, sharing still is the most popular entry, accounting for 34.6% of total entries. That is largely profited from the sharing from Mini-Programs Mini-Games and Group-buying Mini-Programs. Shortcuts is also an important entry, in peculiar, some old users are familiar with the shortcut of WeChat chat interface.
Sharing and shortcuts combined took 86.3% of the total entries to WeChat Mini-Programs in the first half year of 2018.
Though WeChat Mini-Programs Mini-Games attracted lots of new users via sharing, it inevitably brought with some malicious sharings, which had a bad influence on WeChat group users. To limit such malicious sharing, WeChat Mini-Programs Mini-Games can no longer compulsively induce users to share links in their WeChat group.
Sharing, Official Account, and shortcuts are the top three entries to WeChat online shopping Mimi-Programs.
QR code is the most commonly used entry to WeChat tools Mini-Programs. This is mainly because users have to scan QR code to use shared chargers, the currently most popular tools Mini-Programs.
Shortcuts is the main entry to WeChat lifestyle service Mini-Programs. It reveals that users get used to checking delivery information, purchasing movie tickets, or searching restaurant via lifestyle service Mini-Programs. Compared with independent apps, Mini-Programs is more convenient and easy to use.
