The age distribution of e-commerce users and short video users in China is quite similar. Users age 25 to 35 take the largest share. Such similarity makes it possible for short video marketing to promote e-commerce sales.
Short video users have something in common: young, pursuit high-quality lifestyle, want to play and look pretty, love delicious food, exercise, and travel, be familiar with online shopping, etc. They have certain purchasing power and desire for shopping.
The e-commerce giants Taobao, Tmall, and JD.com have cooperated with at least 10 short video platforms so far. The video view of short video at Taobao and Tmall exceed 100 million, closely followed by JD.com. Taobao has 1,586 short video clips, ahead of the other two. The average video view reached the highest of 1.11 million at NetEase Kaola.
Miaopai is the only short video provider of Weibo. Except for Taobao, the video view of other e-commerce short video (all played by Miaopai) accounted for o...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time