China's online education market generated 68.2 billion yuan (US$10.33 bn) in Q1 2018, declined by 11.3% from Q4 2017 while increased by 48.9% from Q1 2017.
Primary and secondary education and childhood education are still the primary focus of online education in China and keep steady growth partly because the term examination and winter vacation are around the corner.
The monthly active users (MAU) reached 115.362 million in the primary and secondary education sector, 57.957 million in childhood education sector. By comparison, foreign language study, career education, and education tools all saw a decline in MAUs.
Within the online education market, Zuoyebang leads with a total of 62.525 million MAU in March, followed by Xiaoyuansouti (26.7468 million MAU) and Yiqi Zuoye (19.894 million MAU). Those apps are all directly related to homework, which is the compulsory task for students and also makes it possible to remain high user stickiness. Foreign language study ...
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