Consumption value and method are changing along with the rising of the Chinese middle class, post-90s, and post-00s. Users aged between 24 and 30 y-o accounted for 43.3% of Alibaba’s second-hand goods trading Xianyu mobile app users while users of mid-level to high-end purchasing power accounted for 52.4% of the total.
The main users of second-hand products trading in China become younger and richer, which reveals that people are developing rational consumption value.
There are 105 vertical platforms on second-hand car trading, indicating an intense competition in this sector. The trading on second-hand 3C digital, luxury goods, and recycling of old things are rising.
The number of e-commerce platforms by category for 2nd hand products in China