China’s craft beer market is growing by 40% annually. Find out some main trends of the category.
The 2018 FIFA World Cup is well underway in Russia. The timezone difference is much more favorable for Chinese fans compared with previous tournaments, as most games happen during evening prime time in China. It has also become a boon for Chinese late-night food delivery business.
China’s leading food delivery company Ele.me and Baidu Take-away have announced that during the first four matches, an average of 400,000 bottles (cans) of beer was ordered per game, with total late-night orders tripled than the same time last year. The proportion of craft beer significantly jumped.
Craft beer is one of a handful of bright spots in the overall sluggish beer industry, both in China and globally. According to US-based Brewers Association, overall US beer volume sales were down 1% in 2017, whereas craft brewer sales continued to grow at a rate of 5% by volume, reaching 12.7% of the U...
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