So far, TikTok (also known as Douyin in China), Headlines Today (Toutiao)-affiliated short video platform and social network, has reached over 150 million active users and over 300 million monthly active users, according to usage statistics released by Tik Tok on 12 June 2018.
A big chance came during Lunar New Year holiday and over 40% users are aged between 24 and 30 years
The daily active users of Tik Tok soared to nearly 70 million from less than 40 million during China’s Lunar New Year holiday.
There are four main factors for Tik Tok’s fast-growth in the past year, namely, experience upgrade with full-screen HD, music that makes users feel wonderful, outstanding filters, and better shooting experiences, according to Zhi Ying, marketing general manager of Tik Tok.
According to Tik Tok’s market research, over a quarter of new users got to know Tik Tok from relatives and friends. That explains why Tik Tok could acquire so much new active users during Lunar New Year, a time when most Tik Tok users went back home for holiday and introduced Tik Tok to their relatives and friends.
Changes also revealed in users’ demography. Currently, over 40% of Tik Tok users are aged between 24 and 30 years while users aged between 18 and 24 years were the largest user group.
Diversified content becomes mainstream, covering over 19 categories
Over 50% of short videos at Tik Tok were featured with singing or dancing or camera movements before August 2017. By comparison, Tik Tok has enriched its content to cover 19 categories, of which, short videos featured with music, dancing, food, animal, fitness, family, and travel are all equally account for 5% of total short videos.
Meanwhile, government affairs, knowledge, traditional culture, technology, and photographs are also gaining popularities in this platform. For now, over 500 government institutes and media platforms have opened Tik Tok accounts.
Available in over 150 overseas countries and places, top the ranking of the most popular apps in over 40 countries
Tik Tok and musical.ly have become the most popular short video app in Japan, Thailand, Vietnam, Indonesia, India, and Germany. Tik Tok and musical.ly top the ranking of most popular apps in over 40 countries, according to App Annie.
Tik Tok and musical.ly, the fast-rising apps, are available in over 150 countries and places and have acquired over 100 million overseas users, according to Zhi Ying.
Tik Tok recorded 45.8 million downloads at overseas app stores, ahead of the global most downloaded iOS apps like Facebook, Instagram, and Youtube.
Globalization is the keyword of Tik Tok’s parent company ByteDance. Overseas users are expected to account for 50% of overall Tik Tok users in three years, said Zhang Yiming, the founder and CEO of ByteDance.