Compared with the online ticket and online hotel booking, online travel market is the niche field with the lowest rate of penetration but the fastest growth rate. The online vacation booking maintains steady growth every year.
Domestic travel market presents a downward trend, while outbound travel and around travel market are keeping a good development momentum.
On outbound tourism, Ctrip.com has 33.7% market share, followed by Tuniu.com and Aoyou.com.
17U.com is leading the way of the short getaway trip, accounting for 21.8% of the market share, followed by Ctrip.com and Lvmama.com.
Ctrip.com is the most popular website for domestic travel with 28.5% market share, far ahead of any other players.