News and information mobile apps have improved a lot in user stickiness in China. The monthly total usage duration and average usage duration per user all increased by around 20% in December 2017. Different demographics of users in China show a different appetite and preference in the types of content.
Over 80% of Chinese users spend more than half an hour on reading news information. Those users, who are over the age of 40 and earning over 10 thousand yuan a month, tend to spend more time reading news information.
The new bonus of news information
Female users and users from tier-3 and tier-4 cities show a growing interest in reading news information.
The proportion of users who only installed one news information app has been declining. However, installing several news information apps simultaneously reveals a rising trend.
Over 60% of users want to read timely, professional, and interesting news information. Female users prefer interesting content whil...
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