Within the online retail B2C market, maternal and child sector saw a high growth of 54.3% in GMV to 63.48 billion yuan in Q1 2018.
Tmall led this market with a lion’s share of 49.2%, followed by JD.com (19.2%) and Redbaby (8.0%).
Get an overview of China B2C online retail market for Q1 2018 here.