81% of WeChat Mini-Programs users have played Mini-Games. As mini-game "Jump"(Tiaoyitiao) was receiving huge popularity at the end of 2017, Wechat started Mini-Games internal testing as of March 2018 and continued to attract users with several faddish Mini-Games represented by pinball games.
Of the top 100 Mini-Programs, gaming took the largest share of 40% in May 2018. That was partly because it's easy and relaxing for users to play Mini-Games in fragmented time; also, the launch of rewarded video ads for Mini-Games brought lots of traffic.
Casual games and puzzle games attracted nearly 90% of WeChat users who play Mini-Games.
Mini-games "Jump" saw steady growth in accumulated daily active users, showing higher user stickiness.
Compared with Anipop and Mobile Landlord Poker that do well in helping users kill fragmented time, users tend to play WeChat Mini-Games in more fragmented time.
Mini-Programs is enhancing its connection with offline. E...
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