The retail sales of China’s cross-border import e-commerce down by 21.9% to 82.1 billion yuan (US$12.86 billion) from Q4 2017. Tmall Global remains in the top spot with a market share of 27.8% followed closely by NetEase Kaola.
This quarter didn’t see much change in the ranking of cross-border B2C platforms in China. Tmall Global retained top spot with a market share of 27.8% followed closely by NetEase Kaola, which took a share of 21.4%. JD Worldwide held the third place with a share of 13.5%. Vipshop Global and Amazon Global ranked fourth and fifth with a market share of 10% and 7%, respectively.
Tmall Global continued to dominate sub-platform of cross-border e-commerce market sector with a large share of 40.9%, followed by JD Worldwide (19.8%) and Vipshop Global (14.8%).
In Q1 2018, the independent platforms of cross-border import e-commerce market in China told a similar story as the previous quarter. NetEase Kaola maintained its leading position with a m...
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