79% of respondents have favorite celebrities in China and 40% of them like to spend money on idol-chasing, according to a report from Penguin Intelligence.
Specifically, 1.3% of them tend to give all-out support and often spend money for their idols, 14.9% of them offer positive support and occasionally spend money for their idols, and 26.8% of them seldom spend money on idol-chasing, but they interact socially with their idols. By comparison, 57% of them are just silently following their favorite celebrities and rarely spend money on idol-chasing.
As the most favored star type of the public, capability style and old trouper are popular with over 80% of idolaters. That means idolaters are no longer only pay attention to good-looking stars but turn to concern for stars with talent and moral standing. Female show a stronger interest in new celebrities and handsome young males while male more likely to follow sports stars.
Only 0.9% of idolater confronted with a negat...
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