China’ full media advertising spending bounced back in Q1 2018 from a growth rate of -2.5% in Q1 2017 to 14.6%, partly driven by the revival of traditional media spending.
TV and broadcast saw a high rise of 16.5% and 15.8% respectively in media advertising spending.
The full media advertising spending was significantly increased on beverage and alcoholic beverages.
The growth rate of China's internet advertising spending slid down from 9.7% in Q1 2017 to just 5.4% in Q1 2018.
With regards to the growth of internet advertising spending in Q1 2018, transportation industry saw a huge drop from 102.3% to -3.14% while the financial industry had a high growth of 31.6% in this period.
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