Private customized travel has become increasingly popular with Chinese in 2017 and it is no more a privilege just for the rich. Ctrip had over one million customized orders and saw a 200% increase in revenues in 2017. There were 1658 users from different places chose the private customized travel with destinations covering 141 countries.
The first tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen were still the biggest source of users with customized travel need while the second and third tier cities had the most rapid growth rate in users.
Though it sounds like a high-end way of traveling, customized tour tend to have a cheaper price. In 2017, the per capita spending of the inbound customized tour was 3,200 yuan, decreasing by 20% year-on-year. The same figure for the outbound customized tour was 7,800 yuan, decreasing by 8.2% year-on-year.
In terms of top 10 most favored inbound customized travel destinations, Beijing topped the list. Consumer had the m...
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