The total GMV of China's online shopping market totaled 6.1 trillion yuan (US$953 billion) in 2017, rising 29.6% from a year earlier and showing a pick-up in growth, according to the latest data from iResearch. China’s B2C online shopping market totaled 3.6 trillion yuan in 2017 accounting for 60% of the overall online shopping market in China, an increase of 4.8 percentage points compared to 2015. Also find out insights on mobile shopping and e-commerce mobile apps in China.
By 2020, China’s online retail B2C market is expected to reach 9,343.39 billion yuan.
The growth rate of China's B2C online shopping in 2017 was 40.9%, much higher than that of C2C online shopping, which was 15.7%. Online retail sales in China’s rural areas approached 1244.88 billion yuan, soaring 39.1% from a year earlier. By the end of 2017, the number of rural online shops reached 9.856 million, up 20.7% over 2016, creating over 28 million jobs.
In future, the share of B2C online shopping marke...
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