WeChat officially launched rewarded video ads platform for mini-program games. Advertisers can deliver rewarded video ads at specific mini-games scenes.
Rewarded trigger lets brands get more exposures at mini-games
By playing video ads while playing mini-games, users can get corresponding rewards, such as an extra life or bonus points. Meanwhile, only by watching the full video can users get rewards. In this way, the video ads can be completely displayed and greatly accepted by users.
Basic information for mini-games rewarded video ads
Ads position: The actual mini-games scene that video ads would be triggered to play is determined by WeChat mini-program game developer.
Product form: Ads in portrait mode can support both 16:9 and 9:16 video formats while ads in landscape mode can support 16:9 video format.
Promotion target: To support both mobile application promotion and brand activity promotion.
Pricing: charged using tiered CPM pricing model. A minimum price of 50 ...
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