Tmall Global platform covers 68 countries, 3,700 categories of products, and 16,400 brands. On Double 11 2017, Tmall Global accounted for about 70% of total cross-border retail e-commerce sales in China. Guangdong is the top province by the total number of Tmall Global users in China, followed by Henan & Anhui.
Top 5 product export countries on Tmall Global are Japan, the U.S., Australia, Germany, and South Korea. Top 3 accounts for 52.1% of total sales transactions in 2017, compared with 49.2% in 2016 and 48.3% in 2015.
Products from some countries saw growing popularity in 2017. The top five are Greek (body cleaning; face mask; body care), Chile (wine; health supplement; baby nutrition), Poland (face mask; face care; eye care), Hungary (chocolate; skin toner; face wash), and Spain (face essence; makeup remover; sunscreen).
Sales of first-time purchase on Tmall Global is more affected by heavy promotions, compared with returning customers' purchase on the platform.
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