The revenue of search engine market in China totaled 20.374 billion yuan (US$3.2017 billion) in Q1 2018, an increase of 29.21% year-on-year, led by Baidu, Sogou, and 360 search.
In Q1 2018, Baidu continues to lead China's search engines market with a market share of 80.09% by revenues, followed by Sogou (6.63%) and 360 (3.27%). Baidu’s total revenues reached RMB 20.9 billion ($3.33 billion) in Q1 2018, increasing 31% year over year. Mobile revenue represented 78% of total net revenues, compared to 70% in Q1 2017.
In Q1 2018, revenue from China's mobile search engine market reached 16.054 billion, a 27.5% increase year-on-year, accounting for 78.79% of overall market.
Mobile Search Engine Market in China
Mobile search users totaled 666 million with a slower but steady growth of 0.91% in Q1 2018.
Over 60% of mobile search users earned over 5,000 yuan a month in Q1 2018.
Male users took 57.2% of the total mobile search users, while female users a...
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