As of 2015, the share of app activation by ad promotion has kept growing for two consecutive years. In 2017, the share of app activation by ad promotion in China reached 10.6%, a year-on-year increase of 32.5%.
iOS platform dominates the click volume of performance-based advertising in 2017 in China, whose share grew to 98.5% in the first half of 2017 and soared to 99.4% in the latter half of 2017. Considering the click fraud problem, iOS platform might encounter the more serious problems of click fraud.
iOS platform took up nearly 99% click of performance-based advertising; however, it failed to see the asynchronous growth in the share of app activation. On one hand, the convention rate of iOS platform is much lower than Android platform. On the other hand, iOS platform confronts serious fraud click problem.
Geographically, Guangdong province tops the list of iOS platform and Android platform. Specifically, the top 5 provinces for most clicks of iOS platform c...
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