In 2017, China's online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven by the increase of the internet users, digital media usage, and online video & audio business, the revenue of online advertising will maintain its fast-growing momentum for years to come while the revenues of traditional media such as newspapers, magazines, and TV advertising will continue to decline.
“Intellectualization” and “originality” are the keywords of online advertising in China in 2017. Advertisers are more familiar with online advertising, which are continuously evolving with the development of native ads. The line between advertisement and content is becoming blurred. Meanwhile, with the continuous improvement of network environment, video, as a content carrier, has become widely accepted and welcomed by users and thus video advertising also see its robust growth.
After explosive growth in 2016 and the first h...
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