Chinese young people are the main user group of mobile internet while those from lower-tier cities are definitely the fastest growing segment. As of February 2018, the number of post-90s reached 212 million with 38.6% YoY growth of penetration rate. FPS became popular among post-90s in lower-tier cities rapidly, as the number of players was 3.5 times as many as that in the same period of last year. Meanwhile, short video and RTS also had doubled viewers/players.
212 Million Young Mobile Internet Users in Lower Tier Cities
With the continuous popularization of the mobile internet, post-90s in lower-tier cities have become a significant users group. As of February 2018, the number of post-90s reached 212 million with 38.6% YoY growth of penetration rate, according to QuestMobile.
Funny Content and Video Were Their Favorites
Funny content and video had the highest interests and preferences TGI.
High Penetration in Mobile Social, Online Karaoke, Mobile Games, Sho...
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