Top 10 articles published in Q1 2018 on China Internet Watch.
1. Check out the 3 tourism trend in China and its outbound tourism trends here and here.
2. Find out the top 10 iOS app publishers in China in Nov 2017, led by Tencent, NetEase. More →
3. China digital marketing trend 2018; 18% increase in budget. 36% advertisers will try smart TV advertising in 2018 while 38% will not consider this option. On the mobile side, the primary advertising channels are mobile social media and videos; on the desktop side, social media and videos will see the most increment in advertising budget. More →
4. Top 10 Cities in China Reshuffled! Who’s in Top 10?→
5. This article gives you an introduction to consumers in Shanghai.
6. China short-video platform users overview Q3 2017; MAU reached 244M. More →
7. Chinese Travel Expenditure in 2017.
8. The total transactions of China’s online video advertising market, led by iQiyi and Tencent Videos, reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ. More →
9. China mobile consumer behaviors & trends 2018. This survey covers several recent hot topics such as the content consumption, mobile payment, digital devices, data security, biometrics and internet of things (IoT) in order to reveal the key trends that drive the mobile markets and to provide suggestions for relevant enterprises. More →
10. REPORT The rise of the Millennials consumers in China. 31% of Millennials in a KPMG survey expect a significant increase in their income over the next five years compared to just 18 percent of non-Millennials. Their rise to become a key component of China’s retail market is therefore underway. More →
Retail & E-Commerce
- Tencent launched WeChat Boutique Stores. More →
- China online luxury consumption trends 2018. China is second only to the United States as the world’s largest market for luxury goods, and the average age of luxury goods consumers has dropped from 35 to 25. Even more surprising is that the primary drivers behind luxury sales are not women, but well-educated men. More →
- Cross-border online shopping trends in China 2018. Personalized consumption is now driving cross-border e-commerce. And, paid memberships are a new growth point for cross-border e-commerce platforms. More →
- China B2C online retail market overview 2017, led by Tmal and JD. More →
- Understanding China’s Retail Trends in 2018. More →
- Alibaba has 515 million active retail consumers in 2017. More → JD.com has 293 million active accounts on its online marketplace in 2017. More →
- China’s FMCG spending grew by 4.3% in 2017. More →
- Total retail sales in China hit US$5,781 Bn in 2017, over 19% from online. More →
- China’s luxury consumption trends in the new retail era. More →
- Tmall Global to open 6 new procurement centers across the world. More →