According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet.
In 2017, the average daily messages of post-95s QQ users has increased by 18%. So, what does QQ do to keep attracting the young, the core user of the internet?
WeChat attracts more and more middle-aged and elderly people while post-90s and post-00s become QQ’s die-hard fan. Smart device MAU for users aged 21 years or below increased year-on-year, indicating higher stickiness among young users. In the eye of post-00s QQ users, as WeChat is widely used by parents, teachers, and eldership, QQ looks more fun, cool, and free.
In view of the above, QQ is for now still at the peak. With the growth of young users, QQ is more featured with youth than ever.
As early as 2016 Tencent Global Partne...
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