In 2017, a Chinese internet user spends on average 67 minutes per day reading the news. 14.6% of them spend over 2 hours per day. News accounts for 29% of all time spent online, indicating that news is in high demand according to Tencent's Penguin Intelligence Research.
76.5% of China internet users access news via websites/apps followed by social apps and TV. There are obvious gaps between these top 3 sources. The penetration of radio remains under 10%, but it is the most unexpected "dark horse", with its user share rising 367% YoY.
In 2017, the proportions of users accessing news on TV and on video sites both show dramatic growth. Among which, the proportion for video sites has grown 228%. Given that there is a large amount of video content on news websites and apps in addition to TV and video sites, consumer demand for news video will be further unleashed.
Around 1/4 of users use mobile browsers to access news; we see higher penetration in 3rd and ...
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