China advertising market grew by 4.3% in 2017 after two years' consecutive decline according to CTR. TV advertising market grew by 1.7% from -3.7% in 2016; and, radio advertising grew by 6.9%.
Newspaper and magazine advertising revenues: -32.5%, -18.9% respectively
Outdoor: -0.4%
Elevator TV: 20.4%
Elevator posters: 18.8%
Theatre video ads: 25.5%
Internet: 12.4%
Looking into the details of TV ad spending, we can see that the nationwide air time of TV commercials was still decreasing: after shrinking by 4.4% in 2016 from the previous year, in 2017 it lost a further 4.5%. But the rate card income for TV ad spending reversed to a 1.7% growth, while it was a decrease of 3.7% in 2016.
The performance of channels under China Central TV Station outgrew all other levels of TV channels by a large margin: it grew 31.8%, while those for provincial satellite TV stations and ground stations were almost flat. The total air time of TV commercials on CCTV channels also gr...
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