188 million Chinese post-90s mostly live in third and lower-tier cities in China are more focused on enjoying their lives than post-80s and pursuing a healthy, natural, and personalized lifestyle.
Chinese post-90s, are now all adults with a total population of 188 million, prefer fairly priced Chinese brand smartphone. They like going to the gym, taking the selfie, and reading.
There are more male among post-90s than post-80s with lower proportion having children.
The top 10 smartphone models favored by post-90s are almost all domestic brands except two models from Samsung in 2017.
Most post-90s (58%) live in third-tier or lower-tier cities in China. Tier-2 accounts for 26.6% and tier-1 accounts for 15.4%.
1 in 4 China post-90s consumers use Alipay credit service; and, social, mobile the key driving forces of Chinese post-90s....
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