The total transactions of China's online video advertising market reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ in Q3 2017.
Mobile video advertising market saw faster growth of 64.4% YoY and reached 8.7 billion yuan in Q3 2017 accounting for 64.4% of total video advertising market in China.
Baidu's iQiyi (24.02%), Tencent Video (23.72%) and Youku (23.04%) led the online video advertising market by revenue with a combined market share of over 70%.
Check out China's short video market in Q3 2017 here....
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