Total monthly active users of China’s short video platforms grew to 244 million in Q3 2017 according to data from Analysis. The daily active users is close to 86 million.
Short video content recommendation and aggregation platforms also grew to 72 million MAU with close to 22 million DAU in Q3 2017.
On average, an short video platform user launches the application about 51 times per day, down from 61 in July 2017. The average usage time also dropped to 6.64 minutes per day.
Similarly for short video aggregation platforms, the launch frequency and usage time both dropped across the third quarter of 2017.
The top short video platforms in China by usage penetration are Miaopai, Kuaishou, iXigua, Meipai,and Tudou.com.
Demographic profile of short video users in China in Q3 2017
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