China saw an average increase of 18% in digital marketing budget in 2018 according to AdMaster. 23% advertisers have a budget increase of over 30%.
36% advertisers will try smart TV advertising in 2018 while 38% will not consider this option. On the mobile side, the primary advertising channels are mobile social media and videos; on the desktop side, social media and videos will see the most increment in advertising budget.
The average advertising budget increase on social media in 2018 is 21%; 34% advertisers increase by over 30%. KOL remains an important part of social media marketing in China this year.
China short-video platform users overview Q3 2017; MAU reached 244M...
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