China’s automotive market in 2017 reached record-breaking sales of 28.879 million units with an increase by 3%, having maintained its position as the world’s largest car market for the ninth consecutive year.
China new energy automotive sales saw a 53.3% growth in 2017 on a year-on-year basis; the market share of own brand passenger car increased by 0.7%. China’s used car market is expected to keep strong growth momentum with sales totaling over 1,200,000 units, a 20% increase year-on-year.
In the past eleven months of 2017, car retail sales value reached 3.8 trillion yuan, accounting for 26% of the total retail sales value of consumer goods above designated size with a year-on-year increase of 6%.
The Internet has become the number one channel for automobile advertising spend in China, accounting for 37.8% of total in 2017 and followed by TV (29.2%) and outdoor (20.7%) according to iResearch.
China's automotive advertising market reached 15.07 billion yuan (US$2.37...
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