The humongous online sale on Double 11 has yet to eliminate offline retail sales, as physical stores show signs of recovery. According to Laodong daily, the departmental stores in Shanghai has seen sales numbers doubled on 11.11. The sales revenue from Printemps at Wu Jiao Chang has exceeded 1 billion Yuan (US$151 million) for the first time in 10 years since its launch.
Industry analysts suggested that this could be due to a combination of factors such as slowing down of online shopping after its peak and increased the sophistication of consumers. Printemps might open another outlet at Shen Cheng.
11.11 also brought cheers offline
According to the official in charge of Nanjing Lu Shopping District, the performance exceeded expectations; sales revenue doubled during the 11.11 weekend when compared to last year. What was initially online focused has transformed into a shopping festival for everyone. Statistics from Printemps showed that its Baoshan outlet had 68% increase ...
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