In November 2017, the World Tourism Economic Trends report was released at the World Travel Fair in London. The report anticipates that in 2018 the global tourism sector will experience rapid growth, and it is likely that China, which already topped the rankings for the number of tourists and overall tourism spending in 2017, will maintain its position as the largest tourist nation. Despite this, experts say that the nature of Chinese tourism has changed greatly, and three trends exemplify this change.
“Sharing economy” tourism is a rising colossus
For many, rising early for a chat with an innkeeper over breakfast, then walking out to enjoy life as the locals do, is their preferred choice, and one which is increasingly facilitated by shared accommodation platforms like Airbnb.
Short-term room rentals have huge momentum in China; data shows that in 2016, the total market for P2P short-term rentals reached 8.78 billion yuan (US$1.33 billion), more than double that in 2015. Despi...
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